On May 25th 2018 the General Data Protection Regulation, GDPR, will come into effect. GDPR applies to all european citizens when visiting and shopping on all websites, not just european ones. That means that YOUR shop needs to be GDPR-compliant if you have european customers or web site visitors. As fines for breaking GDPR can…

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Are you not happy with your conversion rate (= the percentage of users who actually buy on your web site)? If you want a higher conversion rate you need to get into CRO – Conversion Rate Optimization. In order to do systematic CRO you should use A/B-testing and gain insights to build up your own best…

Read More 10 Easy Online Store Optimization Tactics

The secret to good targeting for your facebook ad The secret to good targeting for your facebook ad

A lot of people spend much more than they need to on Facebook ads because they don’t target properly. I have a quick fix for that; the ContentQueen three layer rule. :-))) Here it is: Always layer at least three different criteria when targeting on Facebook. The surest way of losing money on Facebook is…

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screenshot from a danish rockabilly store screenshot from a danish rockabilly store

I am active in a lot of Facebook ecommerce groups, and a lot of people post links to their shops in these groups, asking for feedback, trying to fix whatever is holding them back from making sales. Now here’s something I’ve noticed: A lot of shops don’t do anything wrong technically, but they still don’t…

Read More Why your online store is not selling

questions asked related to swimming pools questions asked related to swimming pools

Are you doing inbound content marketing, ie writing articles in order to get free traffic from Google so you can convert it to sales? If so, you probably already know that the headline of your article should match a topic search within your business area. Say you’re selling swimming pools. If so, you can write…

Read More How to find topics for inbound content marketing

how to troubleshoot an online store how to troubleshoot an online store

I see a lot of people asking advice on improving their shop, so I thought I’d do a little post about troubleshooting when you’re not getting the results you want. This is a proven process, used in big and small online stores all over the world. In order to go through it you need Google…

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screenshots of instagram hashtag search for jewellery screenshots of instagram hashtag search for jewellery

You know that using the right hashtags on Instagram can really make or break your discoverability, follower count and engagement rate, but how do you find the best ones? I’ll give you some tips in a moment. First I just want to recommend that you make a list in Notepad on your phone with all…

Read More How to find winning hashtags on Instagram