On May 25th 2018 the General Data Protection Regulation, GDPR, will come into effect. GDPR applies to all european citizens when visiting and shopping on all websites, not just european ones. That means that YOUR shop needs to be GDPR-compliant if you have european customers or web site visitors. As fines for breaking GDPR can…Read More How to make your webshop GDPR compliant
I see a lot of «lots of traffic, no sales – what’s wrong?» posts in ecom Facebook groups, and thought I’d write a few words based on working with ecommerce for over 20 years. Firstly I think you are asking the question the wrong way around. The good question isn’t «why aren’t they buying?» –…Read More Lots of traffic but no sales? Do your ABC!
Are you not happy with your conversion rate (= the percentage of users who actually buy on your web site)? If you want a higher conversion rate you need to get into CRO – Conversion Rate Optimization. In order to do systematic CRO you should use A/B-testing and gain insights to build up your own best…Read More 10 Easy Online Store Optimization Tactics
When you’re selling physical goods in an ecomm store, and you want to promote products on Facebook in order to generate sales, there are several important points to pay attention to:Read More How to make a good Facebook ad for ecommerce
A lot of people spend much more than they need to on Facebook ads because they don’t target properly. I have a quick fix for that; the ContentQueen three layer rule. :-))) Here it is: Always layer at least three different criteria when targeting on Facebook. The surest way of losing money on Facebook is…Read More How to find the right targeting for your ad on Facebook
I am active in a lot of Facebook ecommerce groups, and a lot of people post links to their shops in these groups, asking for feedback, trying to fix whatever is holding them back from making sales. Now here’s something I’ve noticed: A lot of shops don’t do anything wrong technically, but they still don’t…Read More Why your online store is not selling
Are you doing inbound content marketing, ie writing articles in order to get free traffic from Google so you can convert it to sales? If so, you probably already know that the headline of your article should match a topic search within your business area. Say you’re selling swimming pools. If so, you can write…Read More How to find topics for inbound content marketing
Are you trying to find a potentially successful niche for ecommerce? If so, there’s a free tool that’s going to help you a lot! It’s called Google Trends, and it lets you see how much demand there is for different products on Google. If you go to Google Trends and select “Explore” in the top…Read More What are good products for ecommerce?
I see a lot of people asking advice on improving their shop, so I thought I’d do a little post about troubleshooting when you’re not getting the results you want. This is a proven process, used in big and small online stores all over the world. In order to go through it you need Google…Read More How to troubleshoot an online store that’s not getting sales
You know that using the right hashtags on Instagram can really make or break your discoverability, follower count and engagement rate, but how do you find the best ones? I’ll give you some tips in a moment. First I just want to recommend that you make a list in Notepad on your phone with all…Read More How to find winning hashtags on Instagram